DESIGNING DIGITALLY POWERED CUSTOMER EXPERIENCES

Written By Fred Geyer and Joerg Niessing

This workshop is for B2B companies seeking to use data and digital tools to fix, redesign, or launch new customer experiences in search of competitive advantage. The focus is on building experiences that will benefit the customer and drive growth.

Participants will learn to:

  • Apply best practices from a successful B2B customer experience makeover transformation case study.

  • Use customer data and insights to map the customer journey and identify customer opportunities and pain points.

  • Build a digital experience strategy by deciding where to excel, selecting a design approach, instilling experience principles and calibrating the level of customization.

  • Construct, prototype and launch and scale experience pilots.

  • Configure experience development teams and define team member roles based on the nature and maturity of the experience.

 

Contact us

Talk to us about how to tailor a CX strategy workshop for your company as a single session or multi-session series in fully online or hybrid formats.

Fred Geyer and Joerg Niessing
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