A resource hub for B2B transformation leaders
Our Goal
To share proven and pragmatic methods with B2B transformation leaders striving to accelerate their efforts. Our intent is to enrich B2BDT.com regularly with useful thinking, case examples and leadership insights from around the world.
Why We Started
Fred & Joerg
Fred and Joerg began working together as consultants at Prophet helping clients transform and drive growth. Joerg’s work at INSEAD and Fred’s at Prophet provides a wealth of perspectives to serve B2B businesses.
Fred Geyer
Fred Geyer is a senior partner at Prophet, one of the world’s leading digital transformation consultancies. He has helped B2B clients in the financial services, healthcare, manufacturing and technology industries. Fred’s passions include collecting antique maps of places he’s been, rowing and reading history on the porch of his Maine cottage.
Joerg Niessing
Joerg Niessing, is a faculty member at INSEAD where he teaches executive education and MBA students. Joerg is the program director of INSEAD’s flagship programs “B2B Marketing Strategies” and "Leading Digital Marketing Strategy." Joerg’s passions include playing with his two young boys, hiking in the mountains and enjoying life in Paris.