In this webinar interview series for and with B2B leaders, we examine how to accelerate growth and lead digital transformation in the context of B2B dynamics.

Register here for the eighth edition of the series Rene Steenvoorden, Chief Digital Officer, Randstad, Heather Thiltgen, President, Boston Medical Center/WellSence Health Plan, Fred Geyer, Senior Partner at Prophet will share how they confront the challenges and opportunities that B2B organizations face in undertaking transformation on a large scale.

Heather, Rene, and Fred will be interviewed by Joerg Niessing, Senior Affiliate Marketing Professor at INSEAD, who co-authored ‘The Definitive Guide to B2B Digital Transformation’.

Follow the digital transformation of one of France’s largest legacy companies Rexel – a global distributor of electric products and services in the energy sector – with Patrick Berard (CEO of Rexel). With 24,000 employees and 12.6bn euros revenue in 2020, Rexel has successfully performed and transformed in recent years by embracing the power of data and AI. Today, Rexel provides a wide range of data powered sustainable and innovative solutions in 25 countries globally. The talk is hosted by Joerg Niessing (INSEAD Senior Affiliate Professor of Marketing) and Jean Francois Lahet MBA’07J (Senior Partner, Boston Consulting Group).

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Join the authors of the recently published research study, The 2020 State of Digital Transformation in B2B, as they discuss key findings among 170 B2B C-suite executives and transformation leaders.

Charlene Li, Senior Fellow at Altimeter, Fred Geyer, Senior Partner at Prophet and Joerg Niessing, Marketing Professor at INSEAD will review how COVID-19 has impacted transformation initiatives and delve into the five stages of digital transformation maturity that were uncovered in the study.

A session for and with business leaders looking to accelerate growth and digital transformation efforts. Two CEO’s: Veranita Yosephine @ AirAsia and Steve Vermant @ Merck will be interviewed by Professor Joerg Niessing, on challenges and opportunities that organizations face in undertaking transformation on a large scale. The discussion will include lessons learned in accelerating forward momentum as well as how 2020 has impacted their transformation plans.

In this INSEAD alumni webinar we will discuss a step by step path to uncommon growth by leveraging three digital transformation shifts: The digital selling shift, the digital experience makeover, and the digital proposition pivot.

INSEAD’s B2B Marketing Strategies is a five-day programme that explores the marketing competencies B2B companies need to win in this environment. Through detailed case study discussions, lectures on cutting-edge concepts, group work and company visits, you will strengthen your capacity to build effective B2B marketing experiences that deliver results across all touchpoints in the customer journey.

Join Jan Müller, Head of Group Communications at SwissRe, Johan Jervoe, UBS Group CMO and Bernhard Schaar, Prophet Partner, in a discussion with Joerg Niessing, INSEAD marketing professor, about the challenges they face in driving digital transformation. The webinar will be conducted in German.

Join Joerg Niessing, Director of INSEAD’s Digital Marketing and B2B Marketing Programs and author of The Definitive Guide to B2B Digital Transformation, as he give’s the keynote address at India’s CMO 500 event on the topic of keys to success in digital transformation.

Join Lindy Hood, Chief Customer Officer at Zurich Financial North America, Sonny Dahl, Maersk’s Global Head of Customer Experience and Fred Geyer, Prophet Senior Partner as they discuss the challenges of digital transformation in B2B.

Fred Geyer, Senior Partner at Prophet ,and Joerg Niessing, Professor at INSEAD, will describe a step by step approach to the digital selling shift, the digital customer experience makeover and the digital proposition pivot based on where to play, how to win, what to do and who to win with.

Joerg Niessing discusses how organisations can create exceptional Customer Experience to set themselves apart from their competition.