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INSEAD Alumni Webinar - The Three Transformational Shifts in Marketing Strategy

Changing customer behaviour, new technologies, disruptive competitors, digital trends: Sustained, profitable growth is increasingly uncommon for companies facing these changing market dynamics.

In this Webinar we will discuss a step by step path to uncommon growth by leveraging three transformational shifts: The digital selling shift, the digital experience makeover, and the digital proposition pivot. The current paradigm of technology-led transformation is a recipe for failure. Successful digital transformation puts technology at the service of customers. Real-world examples will illustrate how putting customers at the heart of digital transformation drives uncommon growth.

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November 6

INSEAD Open Enrollment Course in B2B Marketing Strategies

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December 8

INSEAD Open Webinar - How to Succeed at Customer Centric Digital Strategy