B2BDT Blog
Perspectives, Best Practices and Insights on Digital Transformation in B2B Companies
Research undertaken by MIT, McKinsey, Accenture, Altimeter, BCG, Forrester and Gardiner indicate that actively managing the multifaceted aspects of organisational change across the enterprise is the path forward for transformation leaders. Active management requires moving beyond treating transformation as a set of independent, technology-adoption initiatives by thinking about it as a comprehensive change-management undertaking.
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Top Relevant Blogs
A far ranging assortment of articles and posts with a global perspective on the topics of digital marketing, customer experience, data, organization & culture and brand.
A serious, research oriented take on trends, key issues and leader priorities in the B2B space. Orientation toward understanding decision makers and addressing their key issues.
They monitor channels for quality articles on all aspects of digital transformation and host contributions from a community of over 300 industry practitioners and thought leaders.
A technology leader that has created a blog that is far from technical. Posts that help B2B leaders understand new trends with a bias toward application and enabling people.
INSEAD’s expert opinion and insights portal. Showcases the latest thinking from faculty and global contributors. Updated daily, with weekly top picks for global executives. Includes articles, blogs and video interviews.
An extensive collection of relevant content on a wealth of B2B use cases and challenges. All with a bent toward supporting marketing as a critical part of modern business.
Unlock Uncommon Growth
A guide filled with pragmatic action steps and examples of successful transformation for B2B companies