B2BDT Research

A Cultivated List of Links and Downloads to B2B Relevant Research from Authoritative Sources

 
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2020 State of Digital Transformation in B2B
2020 State of Digital Transformation in B2B

This study of 170 B2B C-suite executives and digital transformation leaders includes an assessment of the impact of COVID-19 on transformation plans, priorities and investments and an examination of digital maturity based on the dimensions of leadership & culture, customer experience, marketing and sales, technology & innovation and data & artificial intelligence.

 
Studies
2020 State of Digital Selling in B2B
2020 State of Digital Selling in B2B

Altimeter’s 2020 State of Digital Selling research probes the capabilities and key success factors enabling the digital transformation of selling among B2B businesses. Based on a survey of 506 sales professionals across North America, Europe, and China, this report offers a comprehensive view of how B2B sales teams are leveraging digital in their sales processes.

2020 State of Digital Transformation in B2B
2020 State of Digital Transformation in B2B

This study of 170 B2B C-suite executives and digital transformation leaders includes an assessment of the impact of COVID-19 on transformation plans, priorities and investments and an examination of digital maturity based on the dimensions of leadership & culture, customer experience, marketing and sales, technology & innovation and data & artificial intelligence.

Altimeter’s 2020 State of Digital Marketing
Altimeter’s 2020 State of Digital Marketing

Altimeter’s 2020 State of Digital Marketing report gives marketers the latest data on how companies are using digital marketing to drive business results. It identifies and quantifies the key practices being used by companies to achieve digital marketing excellence.

Altimeter’s 2020 State of Digital Transformation
Altimeter’s 2020 State of Digital Transformation

This year’s annual State of Digital Transformation report examines how organizations pursue digital transformation, analyzing differences based on digital maturity stage, industry, geography, and organization size. Topics include the impact of COVID-19 on digital transformation efforts. The report offers a comprehensive benchmark of digital maturity across the areas that define customer-focused digital transformation.

BCG’s The Evolving State of Digital Transformation
BCG’s The Evolving State of Digital Transformation

An insightful survey, conducted in late spring 2020, of senior executives, digital transformation leaders, and BCG experts about the leading trends in digital transformation and how these trends have been affected by the pandemic. Over 80% of respondents said they plan to accelerate their digital transformation efforts and 65% expect to increase the amount they’re investing.

Prophet’s Catalysts in Action: Applying the Cultural Levers of Transformation
Prophet’s Catalysts in Action: Applying the Cultural Levers of Transformation

Latest research among 462 business leaders from around the world offers an actionable playbook for driving cultural change, helping organizations to focus their efforts and ensure culture is fully aligned to support transformation.

Episerver’s 2020 B2B Digital Experiences Report
Episerver’s 2020 B2B Digital Experiences Report

Survey of 700 B2B decision-makers to learn their plans, tactics and worries on topics of customer experience, content management, personalization, e-commerce

Accenture Interactive's Service is the New Sales
Accenture Interactive's Service is the New Sales

Latest global research suggests a path to B2B relationship success driven by experiences that connect the human and the digital to provide a deeper, more personalized level of service.

Altimeter 2020 State of Digital Marketing
Altimeter 2020 State of Digital Marketing

Multi-industry view of C-suite and marketing leaders views of key challenges, priorities and opportunities

IBM Research Insights’ Standing Out in B2B Customer Engagement
IBM Research Insights’ Standing Out in B2B Customer Engagement

Insights into industrial organizations’ worries that their customer engagement is not up to the task

Accenture’s Rethink, Reinvent, Realize
Accenture’s Rethink, Reinvent, Realize

How to successfully scale digital innovation to drive growth

Altimeter’s 2019 State of Digital Transformation
Altimeter’s 2019 State of Digital Transformation

Now in its fifth year, the “State of Digital Transformation” research continues to document the constantly evolving enterprise.

FPX’s 2019 Digital Transformation of B2B Customer Experiences
FPX’s 2019 Digital Transformation of B2B Customer Experiences

A survey of 229 B2B decision makers, shows how leading businesses plan to spend their IT budgets, and which technologies hold potential for the most ROI.

McKinsey & Co.’s Unlocking Success in Digital Transformations
McKinsey & Co.’s Unlocking Success in Digital Transformations

Digital transformations are even more difficult than traditional change efforts to pull off. But the results from the most effective transformations point to five factors for success.

HBR Analytics Service’s Closing the Customer Experience Gap
HBR Analytics Service’s Closing the Customer Experience Gap

How IT and business can partner to transform customer experiences

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Case Study Collections

 

Case Center

World’s largest and most diverse collection of management cases.

 

World Economic Forum

Focus on journey to digitalization.

Ivey

 A leader in cases with an international perspective.

 

INSEAD

A broad collection supplemented by videos, diagrams, teacher notes.

Harvard

Includes access to case collections of other leading business schools.

 

MIT Learning Edge

A free case collection assembled by MIT Sloan School of Management.

Figaro Digital

A broad commercial collection of digital case studies.

 

DocSend

+150 B2B digital marketing and selling case examples.