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INSEAD’s B2B Marketing Strategies is a five-day programme that explores the marketing competencies B2B companies need to win in this environment. Through detailed case study discussions, lectures on cutting-edge concepts, group work and company visits, you will strengthen your capacity to build effective B2B marketing experiences that deliver results across all touchpoints in the customer journey.
To learn more and enroll: https://www.insead.edu/executive-education/marketing-sales/b2b-marketing-strategies