BUILDING DIGITALLY ENABLED VALUE PROPOSITIONS

Written By Fred Geyer and Joerg Niessing

This workshop is for B2B company's striving to deliver smarter, data-powered solutions that enhance or remake their customer value proposition. It is ideal for those looking to shift to new business models or to connect their offers to a broader ecosystem.

Participants will learn to:

  • Apply best practices from a successful B2B proposition pivot transformation case study.

  • Use customer data and insights to build a demand landscape and identify a growth territory to pursue.

  • Build a digital, data-powered value proposition and align the organization around the changes required for implementation.

  • Identify and plan growth moves while integrating them into a comprehensive growth road map.

  • Establish and deploy a Transformation Management Office (TMO)

 

Contact us

Talk to us about how to tailor a CX strategy workshop for your company as a single session or multi-session series in fully online or hybrid formats.

Fred Geyer and Joerg Niessing
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