BOOSTING DIGITAL SELLING PERFORMANCE

Written By Fred Geyer and Joerg Niessing

This workshop is for B2B companies seeking to shift to a demand generation model that integrates selling and digital marketing. It provides the tools to improve new customer acquisition, cross sell, up sell and loyalty. It enables the shift from classic, but inefficient, B2B selling models to data-powered, digitally infused, customer relationship building.

Participants will learn to:

  • Apply best practices from a successful B2B digital selling transformation case study.

  • Use customer data and insights to identify, profile and prioritize top customer selling opportunities.

  • Build an integrated digital sales and marketing strategy based on the four Cs - Clarify (target), Capture (attention), Cultivate (interest), Convert (to action)

  • Organize scrum agile sprints to convert the strategy to action

  • Assemble and deploy a customer data team to enable execution

 

Contact us

Talk to us about how to tailor a digital selling workshop for your company as a single session or multi-session series in fully online or hybrid formats.

Fred Geyer and Joerg Niessing
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DESIGNING DIGITALLY POWERED CUSTOMER EXPERIENCES