Frederick Geyer 5/28/20 Frederick Geyer 5/28/20

SOCIAL DISTANCING DOESN’T HAVE TO DISRUPT B2B SELLING

Firms reluctant to make the shift to digital selling are finding that their hands are being forced as social distancing makes traditional interactions between suppliers and customers impossible.

Joerg Niessing 5/20/20 Joerg Niessing 5/20/20

BSH HOME APPLIANCES AND GROWTH SCOUTBEE ON HOW STARTUPS CAN ENABLE CORPORATES TO FIGHT DISRUPTION - B2B LEADER SERIES

Joerg facilitates this webinar with Mario Pieper of BSH Home Appliances and Growth Scoutbee’s Gregor Gimmy and Christian Heinrich about how large enterprises can solve mission-critical problems faster by thoughtfully integrating top startup solutions. They discuss making a shift from early stage incubation to strategies that more systematically integrate top startup solutions via partnerships, licensing and acquisition.

Fred Geyer 5/15/20 Fred Geyer 5/15/20

HOW A DIGITAL SELLING SHIFT CAN REBUILD DEMAND DISRUPTED BY COVID-19 19:00 min

Fred shares how B2B companies that embrace digital selling can overcome current barriers to supplier-customer interaction and rebuild demand as economies rebound.

Fred Geyer 5/6/20 Fred Geyer 5/6/20

DIGITAL MOVES FOR B2B COMPANIES IN TRYING TIMES 27:42 min

Fred reveals what he’s learned about how B2B companies coping with the pandemic are demonstrating that shifting to digital can provide important benefits in the areas of: Digital Selling and Marketing, Digital Experience Innovation, Digital Operating Model Renovation

Fred Geyer and Joerg Niessing 4/30/20 Fred Geyer and Joerg Niessing 4/30/20

B2B COMPANIES NEED SMART DATA NOT BIG DATA

Access to big data has arrived in B2B but companies need a data strategy to turn it into a smart, effective tool for digital transformation

Frederick Geyer 4/29/20 Frederick Geyer 4/29/20

B2C IS NOT A MODEL FOR B2B DIGITAL TRANSFORMATION SUCCESS

It’s time to dispel the myth that what works in B2C will work in B2B when it comes to successfully leading digital transformation. Success in B2B relies on navigating complex value chains and addressing the disparate needs of multiple commercial decision makers and decision influencers.

Fred Geyer and Joerg Niessing 4/22/20 Fred Geyer and Joerg Niessing 4/22/20

TOP MISTAKES TO AVOID IN B2B DIGITAL TRANSFORMATION

Keep transformation on track by focusing on four keys to success in achieving digital goals.

Frederick Geyer 4/14/20 Frederick Geyer 4/14/20

WHAT SEPARATE THE BEST B2B BRANDS FROM THE REST - PROPHET THINKING

Joerg Niessing 4/13/20 Joerg Niessing 4/13/20

SETTING THE STAGE FOR DIGITAL TRANSFORMATION - INSEAD KNOWLEDGE

Joerg Niessing 4/10/20 Joerg Niessing 4/10/20

HOW CORPORATES CAN LEVERAGE START-UPS AGAINST COVID-19 - INSEAD KNOWLEDGE

For many start-ups, public-sector partnerships can fill the funding gap created by cautious investors in uncertain times. Many start-ups are seeing a drop in valuations. But the top start-ups, approximately 30,000 companies, are not in need of cash. They can shift quickly to the changes generated by the pandemic. They are ideally positioned to partner with incumbents in need of innovative help.