Insights - Archive
BENCHMARKING DIGITAL MATURITY IN B2B TO ACCELERATE UNCOMMON GROWTH 56:01min
in this webinar, Charlene Li, Founder & Senior Fellow of Altimeter, a Prophet company, and Fred Geyer, Senior Partner at Prophet will talk to insights from their respective reports published on this topic:‘The 2020 State of Digital Transformation’ and ‘Benchmarking Digital Maturity in B2B Companies’.
Charlene and Fred will sit down with Joerg Niessing, Senior Affiliate Marketing Professor at INSEAD to share how B2B organizations should be approaching digital transformation from how to benchmark digital maturity to understanding what actions to take now to drive a company’s digital transformation.
HOW B2BS CAN MAKE THE DIGITAL SELLING SHIFT
Fred talks about making the transformation from classic B2B sales and marketing approaches to modern, integrated digital sales and marketing models that accelerate demand generation and drive customer loyalty. 26:29 min
HOW TO WIN IN B2B DIGITAL TRANSFORMATION 60:12 min
Webinar that describes the keys to successful digital transformation through three transformational shifts that put technology at the service of customers.
HOW A DIGITAL SELLING SHIFT CAN REBUILD DEMAND DISRUPTED BY COVID-19 19:00 min
Fred shares how B2B companies that embrace digital selling can overcome current barriers to supplier-customer interaction and rebuild demand as economies rebound.
