HOW TO WIN IN B2B DIGITAL TRANSFORMATION 60:12 min

talk
Written By Fred Geyer and Joerg Niessing

Joint INSEAD and Prophet webinar on key steps to successful digital transformation in B2B

The webinar features Fred Geyer, Senior Partner at Prophet and Joerg Niessing, Marketing Professor at INSEAD and is moderated by Omar Akhtar, Research Director at Altimeter. In the webinar they describe:

  • The need for a B2B tailored approach to digital transformation

  • The keys to successfully achieving transformation ROI goals - customer centricity, effective use of data and employee enablement

  • Four proven steps to activate a transformation: Where to Play - identify customer opportunities, How to Win - build strategy to seize the customer opportunity, What to Do - the key thrust needed to execute winning strategies and Who is Needed - the talent and teams required to undertake the transformation

  • Three key transformational shifts: The Digital Selling Shift - to demand generation that fully integrates the power of digital marketing, The Digital Customer Experience Makeover -to digital experiences that overcome key customer pain points and deliver unexpected utility, The Digital Proposition Pivot - to data-powered solutions that grow, learn and build customer value as they make the customer’s business smarter, more effective and more resilient.

Slides from the webinar are available here.

Arming growth leaders with the steps needed to move ahead, this webinar is based on the insights from ‘The Definitive Guide to B2B Digital Transformation‘ – a book co-written by Fred Geyer, Senior Partner at Prophet and Joerg Niessing, Faculty Member at INSEAD. Get your copy of the book here.

Fred Geyer and Joerg Niessing
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