HOW A DIGITAL SELLING SHIFT CAN REBUILD DEMAND DISRUPTED BY COVID-19 19:00 min

B2B companies that embrace digital selling can overcome current barriers to supplier - customer interaction and rebuild demand when economies rebound.

 

Companies that take advantage of recent B2B advances in digital targeting, personalization, outreach, content creation, account-based marketing (ABM) and always-on marketing, are making a digital selling shift. It involves moving to a selling approach that relies extensively on digital marketing and data-driven selling. It integrates sales and marketing in a tightly linked partnership that is data-driven, digitally powered, and foregoes the need for person-to-person contact at every point in the sales process. 

Initiating or accelerating a digital selling shift in the current environment allows B2B leaders to pursue revenue generating paths that address the parts of the sales funnel that at immediate risk and provide the greatest growth opportunity once recovery begins.