2020 State of Digital Selling in B2B
Altimeter’s 2020 State of Digital Selling research probes the capabilities and key success factors enabling the digital transformation of selling among B2B businesses. Based on a survey of 506 sales professionals across North America, Europe, and China, this report offers a comprehensive view of how B2B sales teams are leveraging digital in their sales processes.
2020 State of Digital Transformation in B2B
This study of 170 B2B C-suite executives and digital transformation leaders includes an assessment of the impact of COVID-19 on transformation plans, priorities and investments and an examination of digital maturity based on the dimensions of leadership & culture, customer experience, marketing and sales, technology & innovation and data & artificial intelligence.
Altimeter’s 2020 State of Digital Marketing
Altimeter’s 2020 State of Digital Marketing report gives marketers the latest data on how companies are using digital marketing to drive business results. It identifies and quantifies the key practices being used by companies to achieve digital marketing excellence.
McKinsey & Co.’s Unlocking Success in Digital Transformations
Digital transformations are even more difficult than traditional change efforts to pull off. But the results from the most effective transformations point to five factors for success.