Altimeter’s 2020 State of Digital Selling research probes the capabilities and key success factors enabling the digital transformation of selling among B2B businesses. Based on a survey of 506 sales professionals across North America, Europe, and China, this report offers a comprehensive view of how B2B sales teams are leveraging digital in their sales processes.

This study of 170 B2B C-suite executives and digital transformation leaders includes an assessment of the impact of COVID-19 on transformation plans, priorities and investments and an examination of digital maturity based on the dimensions of leadership & culture, customer experience, marketing and sales, technology & innovation and data & artificial intelligence.

Altimeter’s 2020 State of Digital Marketing report gives marketers the latest data on how companies are using digital marketing to drive business results. It identifies and quantifies the key practices being used by companies to achieve digital marketing excellence.

This year’s annual State of Digital Transformation report examines how organizations pursue digital transformation, analyzing differences based on digital maturity stage, industry, geography, and organization size. Topics include the impact of COVID-19 on digital transformation efforts. The report offers a comprehensive benchmark of digital maturity across the areas that define customer-focused digital transformation.

An insightful survey, conducted in late spring 2020, of senior executives, digital transformation leaders, and BCG experts about the leading trends in digital transformation and how these trends have been affected by the pandemic. Over 80% of respondents said they plan to accelerate their digital transformation efforts and 65% expect to increase the amount they’re investing.

Latest research among 462 business leaders from around the world offers an actionable playbook for driving cultural change, helping organizations to focus their efforts and ensure culture is fully aligned to support transformation.

Survey of 700 B2B decision-makers to learn their plans, tactics and worries on topics of customer experience, content management, personalization, e-commerce

Latest global research suggests a path to B2B relationship success driven by experiences that connect the human and the digital to provide a deeper, more personalized level of service.

Multi-industry view of C-suite and marketing leaders views of key challenges, priorities and opportunities

Insights into industrial organizations’ worries that their customer engagement is not up to the task

How to successfully scale digital innovation to drive growth

Now in its fifth year, the “State of Digital Transformation” research continues to document the constantly evolving enterprise.

A survey of 229 B2B decision makers, shows how leading businesses plan to spend their IT budgets, and which technologies hold potential for the most ROI.

Digital transformations are even more difficult than traditional change efforts to pull off. But the results from the most effective transformations point to five factors for success.

How IT and business can partner to transform customer experiences