Fred Geyer and Joerg Niessing 3/15/21 Fred Geyer and Joerg Niessing 3/15/21

B2B COMPANIES AREN’T DIGITAL LAGGARDS ANYMORE

New research shows B2B companies are on par with their B2C counterparts and should look to B2B digital leaders for best practices. This new report, The 2020 State of Digital Transformation in B2B, shows that B2B companies are on par with their B2C counterparts across five stages of digital maturity. This work is based on a comparison of 170 B2B companies with 238 B2C organizations and 160 B2B2C firms.

Fred Geyer and Joerg Niessing 10/1/20 Fred Geyer and Joerg Niessing 10/1/20

MAERSK AND ZURICH ON ESSENTIALS TO TRANSFORMATION- B2BDT LEADER SERIES

Panelists Sonny Dahl, Head of Customer Experience at Maersk and Lindy Hood, Head of Customer Experience at Zurich North America and Fred Geyer, Senior Partner at Prophet join Joerg Niessing, professor at INSEAD to discuss How to Win at Digital Transformation in B2B

Frederick Geyer 8/24/20 Frederick Geyer 8/24/20

HOW B2BS CAN MAKE THE DIGITAL SELLING SHIFT

Fred talks about making the transformation from classic B2B sales and marketing approaches to modern, integrated digital sales and marketing models that accelerate demand generation and drive customer loyalty. 26:29 min

Fred Geyer and Joerg Niessing 7/15/20 Fred Geyer and Joerg Niessing 7/15/20

HOW TO HIT B2B DIGI TRANSFORMATION GOALS IN THE NEW NORMAL

In uncertain times and with limited resources, big bets should take a back burner in favor of opportunities with the greatest potential to deliver measurable results more quickly with less risk.