AIR ASIA AND MERCK ON BARRIERS TO TRANSFORMATION - B2BDT LEADER SERIES

December 9 INSEAD webinar joins our Digital Transformation Leaders series

Two corporate leaders: Veranita Yosephine @ AirAsia and Steve Vermant @ Merck were interviewed by Professor Joerg Niessing, about challenges and opportunities that organizations face in undertaking transformation on a large scale. The discussion included lessons learned in accelerating forward momentum as well as how 2020 impacted their transformation plans.

They deep dive into insights and first-hand experiences on the roles of employees, technology, data and investments in the digital transformation along with providing expert advice on where to begin and what actions to take to drive your company's digital transformation. Finally, they address the impact of COVID-19 and thoughts on the challenges it poses.

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MAKE THE SHIFT TO DIGITAL SELLING IN B2B - QUALITY DIGEST