Insights - Archive
FIVE WAYS THAT B2B BRANDS BUILD RELEVANCE DIFFERENTLY THAN B2C BRANDS
The sixth annual Prophet Brand Relevance Index®, which studied 228 brands among 13,000 consumers, reveals how brands that rely heavily on serving B2B customers build relevance differently than brands that focus only on B2C customers.
As part of the study, we compared 57 brands with significant B2B businesses such as Amazon, General Electric, FedEx and IBM with 171 pure B2C brands such as Lego, Peloton, Netflix and Etsy.
When we analyzed the drivers of customer centricity and pragmatism, key differences appeared.
MAKE THE SHIFT TO DIGITAL SELLING IN B2B - QUALITY DIGEST
A new, digital era of B2B sales and marketing is upon us. Taking advantage of this shift requires moving from deeply embedded B2B sales and marketing models to data-driven, digitally powered partnerships between sales, marketing and analytics.
SWISS RE AND UBS ON TRANSFORMATION KEYS TO SUCCESS - B2BDT LEADER SERIES
In the live webinar, Jan Müller from Swiss Re, Johan Jervoe from UBS and Tosson El Noshokaty from Prophet gave exciting insights into the role of employees, technology, data and investments in digital transformation. They were interviewed by Jörg Niessing, Senior Affiliate Professor at INSEAD and co-author of the recently published book “The Definitive Guide to B2B Digital Transformation” .