MAJID AL FUTTAIM HOLDINGS ON LEADING A DATA-DRIVEN TRANSFORMATION - B2BDT LEADER SERIES

This webinar explores how to build the right mindset, skillset and processes to effectively create customer value.

Despite its importance, very few companies effectively manage data (from within and from outside the organisation) – that is, transform data into customer value. We discuss how Majid Al Futtaim (MAF) designed and executed a transformation by pushing for a bottom-up approach to understand how and when data and analytics could help offer integrated customer-centric solutions.

This approach put the group at the forefront of digital innovation in the region, secured novel sources of long-term growth and turned the group into one of the most prepared companies to effectively tackle and respond to unpredictable digitization shocks such as Covid-19.

Specifically, building on CEO Alain Bejjani’s decision to leverage data as a primary source for the company's transformation, we discuss the major steps a company such as MAF needs to set-up actionable customer analytics and effectively capture and assess value created through automatic insights generation and integration, from both revenue-generating and strategic long-term viewpoints.