In this webinar we discussed success factors and the steps organizations can take to achieve profitable growth in a digital world. Our three-year study of over 30 digital transformation cases as well as interviews with more than 500 executives identified three transformational shifts that have helped successful organizations leverage digital technologies and trends and build competitive advantage by:

A session for and with business leaders looking to accelerate growth and digital transformation efforts. Two corporate leaders: Veranita Yosephine @ AirAsia and Steve Vermant @ Merck were interviewed by Professor Joerg Niessing, on challenges and opportunities that organizations face in undertaking transformation on a large scale. The discussion included lessons learned in accelerating forward momentum as well as how 2020 impacted their transformation plans.

They deep dive into insights and first-hand experiences on the roles of employees, technology, data and investments in the digital transformation along with providing expert advice on where to begin and what actions to take to drive your company's digital transformation. Finally, they address the impact of COVID-19 and thoughts on the challenges it poses.

In the live webinar, Jan Müller from Swiss Re, Johan Jervoe from UBS and Tosson El Noshokaty from Prophet gave exciting insights into the role of employees, technology, data and investments in digital transformation. They were interviewed by Jörg Niessing, Senior Affiliate Professor at INSEAD and co-author of the recently published book “The Definitive Guide to B2B Digital Transformation” .

Panelists Sonny Dahl, Head of Customer Experience at Maersk and Lindy Hood, Head of Customer Experience at Zurich North America and Fred Geyer, Senior Partner at Prophet join Joerg Niessing, professor at INSEAD to discuss How to Win at Digital Transformation in B2B

We discuss with CEO Alain Bejjani how Majid Al Futtaim (MAF) designed and executed a transformation by pushing for a bottom-up approach to understand how and when data and analytics could help offer integrated customer-centric solutions.

Joerg facilitates this webinar with Mario Pieper of BSH Home Appliances and Growth Scoutbee’s Gregor Gimmy and Christian Heinrich about how large enterprises can solve mission-critical problems faster by thoughtfully integrating top startup solutions. They discuss making a shift from early stage incubation to strategies that more systematically integrate top startup solutions via partnerships, licensing and acquisition.